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Keep your marketing email short. The attention span of the average computer user is extremely short. We have become an impatient nation. We want instant gratification as well as instant information. We do not want to bored with a lot of tediousness. Your mantra as you compose the body of a marketing email should be […]
Technique #1: Prepare to compete. The first and most important piece of information that you need to have permanently implanted in your brain is that you are not sending email to email addresses. You are sending email to real, live human beings. These humans that will receive your email are much like yourself. They all […]